Privacy Policy

1. Who We Are

Lash & Beauty Bar St. Pete is a beauty salon located at 3010 22nd Ave N, Saint Petersburg, Florida 33713. We provide professional beauty services including lash extensions, brow services, permanent makeup, spray tanning, waxing, facials, and teeth whitening.

Contact us at: (727) 290-9479 or Admin@lashandbeautybarstpete.com

2. Information We Collect

Information You Provide Directly

• Contact information: Name, phone number, email address when you book appointments, contact us, or sign up for communications
• Appointment information: Service preferences, appointment history, and notes from consultations
• Payment information: Payment is processed through Square — we do not store full card numbers on our systems
• Communications: Messages you send us via email, SMS, contact forms, or social media
• Review information: If you leave a review on Google or tag us on social media

Information Collected Automatically

• Device & browser data: IP address, browser type, operating system, device identifiers
• Usage data: Pages visited, time spent, links clicked, referral sources
• Location data: General geographic location inferred from IP address
• Cookies & tracking: See Section 5 for details

Information from Third Parties

• Booking data from Square Appointments
• Analytics data from Google Analytics / Google Tag Manager
• Advertising data from Meta (Facebook/Instagram) Pixel if remarketing is active

3. How We Use Your Information

We use your information to:

• Process and manage appointment bookings and confirmations
• Send appointment reminders and follow-up messages via email and SMS
• Respond to your questions, requests, and communications
• Send promotional offers, specials, and newsletters (only with your consent)
• Process payments securely through Square
• Improve our website, services, and customer experience
• Comply with legal obligations and resolve disputes
• Run advertising campaigns and remarketing (you can opt out — see Section 7)
• Analyze website performance and marketing effectiveness

4. How We Share Your Information

We share your information only in the following circumstances:

• Service providers: Square (payment processing and booking), GoHighLevel (CRM and communications), Google (analytics, ads), Meta (advertising — if running paid social campaigns)
• Legal requirements: When required by law, court order, or government authority
• Business transfers: In the event of a merger, sale, or acquisition of our business
• With your consent: In any other case where you have given explicit permission

We require all service providers to maintain appropriate security standards and use your data only as directed by us for the specific purpose.

5. Cookies & Tracking Technologies

Our website uses the following types of cookies and tracking technologies:

• Essential cookies: Necessary for the website to function. Cannot be disabled.
• Analytics cookies (Google Analytics / GTM): Help us understand how visitors use our website. We use this to improve content and user experience.
• Advertising cookies (Meta Pixel): Track interactions to serve relevant ads on Facebook and Instagram. These can be disabled — see Section 7.
• Functional cookies: Remember your preferences to improve your experience

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality. For more information, visit allaboutcookies.org.

6. Third-Party Services

We use the following third-party services that have their own privacy policies. We encourage you to review them:

• Square: Payment processing and appointment booking — Square Privacy Policy
• Google: Analytics, Tag Manager, and advertising — Google Privacy Policy
• Meta (Facebook/Instagram): Social media and advertising pixel — Meta Privacy Policy
• GoHighLevel: CRM and client communications — GoHighLevel Privacy Policy
• Trustindex: Google review widget — Trustindex Privacy Policy

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

7. Your Rights & Choices

Communication Preferences

• Email: Unsubscribe via the link in any promotional email, or email us at Admin@lashandbeautybarstpete.com
• SMS: Reply STOP to any text message to opt out of SMS communications

Advertising Opt-Outs

• Google Ads: Visit adssettings.google.com
• Meta/Facebook Ads: Manage in your Facebook Ad Preferences settings
• Do Not Track: Our website currently does not respond to browser Do Not Track signals

Access, Correction & Deletion

You may request access to, correction of, or deletion of your personal information by contacting us at Admin@lashandbeautybarstpete.com or calling (727) 290-9479. We will respond within 30 days.

8. Data Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• SSL/TLS encryption on our website (https://)
• Secure payment processing through PCI-DSS compliant Square
• Access controls limiting who can view client information internally
• Regular review of our data practices and security procedures

However, no method of transmission over the internet is 100% secure. If you believe your information has been compromised, please contact us immediately.

9. Data Retention

We retain your personal information for as long as necessary to:

• Maintain your account and appointment history
• Comply with legal obligations (typically 5–7 years for business records)
• Resolve disputes and enforce agreements

When your data is no longer needed, we securely delete or anonymize it. You may request earlier deletion by contacting us.

10. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

For our Children's Facial service, appointment information is collected from the parent or guardian booking the service, not directly from the child.

11. Florida Residents

As a Florida-based business, we comply with applicable Florida privacy laws. Florida residents have the right to:

• Know what personal information we collect and how it's used
• Request access to or correction of your personal information
• Request deletion of your personal information (subject to certain exceptions)
• Opt out of the sale of personal information — we do not sell personal information

To exercise any of these rights, contact us at Admin@lashandbeautybarstpete.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. For significant changes, we will notify you via email or a prominent website notice.

Your continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us: